It's Officially Royale Season

Here we are, almost a year later ready for launch. The bills have been paid, the first shipment is going to be headed to the office within the next week or two. Sorry it took so long, but hey nobody told me how expensive this journey would be when I started way back when.

What's the plan moving forward? Well, it's time to promote the hell out of the brand and get as many people involved as we can. What most people don't know, each batch of cologne is special. For starters, there are only 500 bottles available for the original release of Royale Azure Eau De Parfum. You'll be able to tell which batch the bottle came from by the barcode on the box. What makes this more exclusive, only the first 100 will have a certificate of authenticity making them slightly rarer than the rest.

I still need to figure out the logistics behind that, but why is this so important? Well, the resale market in the cologne industry is real. If there is a limited amount of something available, the consumer controls it's resale value. Imagine holding onto on of the first bottles ever created long before the brand becomes worldwide, and after the first batch sells out for good.

As Royale Azure develops, things are going to continue to improve. More bottles size variance, different packaging, different caps, new scents that a select few will be able to help create (if you know you know), ambassador deals, etc.

I have a vision, a direction, and soon, the product. Now the real work begins. Are you in?